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If you examine product pricing, until about
the mid 1900’s, more than 50% of the product price was for manufacturing.
Hence, we had the “manufacturing millionaires”. Then,
with improvements in manufacturing due to technological innovations,
a shift began to take place, and the manufacturing cost of the product
decreased and the distribution cost increased to the point where
more than 50% of the product price was for distribution –
physical distribution. Hence, we had the “physical
distribution millionaires”.
So, the people who made most of the money
in the latter part of the 1900s were not the ones who manufactured
the products, but those who found better and cheaper ways
to physically distribute the products.
Due to innovations in computer and communications
technology, the whole world has literally become one big economy
– a global economy - sharing resources and competing for the
same dollar.
As a result of easier access to physical and
intellectual resources, companies are innovating and producing great
new products and services. The problem they have is getting the
message about their products and services out to the market amidst
the millions of other similar messages that consumers are overwhelmed
with on a daily basis. In other words, they have a problem educating
customers about the existence of their products and their related
benefits.
Because of this, many great new products never
make it into the marketplace. And this is where the opportunity
exists to potentially make millions.
An Opportunity of a
lifetime!
Understand that companies can no longer afford
to keep all the wealth for themselves. They must share the
wealth with those who become ambassadors of their products
or services – people who do the intellectual distribution for them - otherwise they will struggle to survive in the long term. Put simply, there has to be a democratisation (or sharing) of wealth!
Renowned economist Paul Zane Pilzer says, “The
fortunes to be made in the years ahead will not be predominantly
in physical delivery, but in education – not in physical distribution,
but in intellectual distribution; educating customers about products
and services that will improve their lives, but that they either
don’t yet know about or don’t yet know are now affordable.”
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"Everybody stumbles across a golden opportunity at
least once in a lifetime. Unfortunately most people just
pick themselves up, dust themselves down, and walk away
from it."
Winston Churchill |
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| Opportunity
and Security are inversely proportionate. As one increases,
the other must decrease. "The
more you seek security, the less of it you have. The
more you seek opportunity, the more likely it is that
you will achieve the security
you desire."
Brian Tracy
(Author)
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"You
can't hit a home run unless you step up to the plate.
You can't catch a fish if you don't put your line in the
water. You can't reach your goals if you don't try."
Kathy Seligman (Author) |
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"There is no passion to be found playing small - in settling for a life that is less than the one you are capable of living."
Nelson Mandella (Former President Of South Africa) |
"Look at your past. Your past has determined where you are at this moment. What you do today will determine where you are tomorrow. Are you moving forward or standing still?" -–
Tom Hopkins |
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